Les comparto un interesante artículo de RE/MAX Internacional referente al Geoposicionamiento de los Letreros en Propiedades.
New Tools: Use QR Codes Confidently
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Posted 8/15/11
QR codes (meaning «quick response») can be valuable marketing tools to seamlessly connect you with consumers through text message, multimedia and social networking – or direct traffic right to your website.
Now you can use the barcode-like symbols with confidence by referring to official guidelines provided in new resources developed by RE/MAX LLC. You’ll find them in the Mainstreet downloads library.
New Trademark Manual QR Section – Protects the RE/MAX Brand with official standards for placing QR codes on RE/MAX yard signs. (Download the full manual now updated with the QR section.)
QR Codes Quick Reference Guide – Contains best practices and valuable tips from RE/MAX Technology Trainers.
Read more in these previous RE/MAX articles about QR codes.
Highlight tips and guidelines
Here are some quick items of note from the documents to help you get you started:
Creating codes – Enlist any of the recommended third-party QR code vendors listed in the resource guide to create free codes.
Mobile-friendly links – Direct consumers to websites, videos and other locations that are easy to view and navigate in a mobile browser.
Test, test, test! – Before printing or distributing materials that include QR codes, scan the code on your own smartphone to make sure it’s working properly and directs consumers to the intended location.
Include instructions – Make sure consumers know what to do with the symbol by giving a brief cue on your materials.
Placement on yard signs – Add the QR code to the right of the Associate or team name in the white bar in PMS color «Reflex Blue.»
Redirectable URLs on yard signs – If the code is to appear on a yard sign and show property-specific information, it should point to a URL that is capable of being redirected (or that redirects automatically) when the sign is reused for a new listing.
QR code riders – If the QR code is not redirectable, the best practice would be to place the code on a rider rather than a yard sign.
QR codes in Design Center – Find templates in the RE/MAX Design Center with image placeholders sized perfectly for QR codes. Follow this path: Design Gallery >> General Library >> QR Codes folder.
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